After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Business

After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Business

‘all told me to go die in a hole and I did the opposite was by me’

Ms. Cheek. (Picture: Katya Nicholas)

The time that is last chatted to Lori Cheek, she and her dating app—then called Cheek’d—had simply been coldly refused on nationwide tv by Kevin O’Leary, Mark Cuban, Barbara Corcoran, Robert Herjavec and Lori Greiner. Now, very nearly a year that is full her admittedly cringeworthy Shark Tank episode aired, this new York-based CEO has entirely reinvented her business, and it is willing to share it once more with all the world.

“They all told us to get die in a gap,” Ms. Cheek told the Observer, in mention of the the Sharks, “and we did the exact opposite.”

Okay—the terms “die in an opening” didn’t precisely escape some of the Sharks’ lips, but there’s no denying they had problems with Ms. Cheek’s product that is original. Just how it worked, users could pass flirty ice-breaker cards to cute strangers they spotted within the world that is real then, those strangers could log onto Cheek’d and find out the dating profile of the individual who’d simply handed them a card.

The Sharks had some biting, though perhaps reasonable criticisms—namely, that should you could muster the courage up to pass through somebody a Cheek’d card, couldn’t you simply let them have your phone number?

“I don’t think it had been constructive the way they provided me with the feedback,” she said, “but I heard it, and I also made a decision to make a big change.”

Ms. Cheek stated she ended up being extremely nervous whenever she pitched her item towards the Sharks. (Picture: ABC)

Over the phone, we could sense Ms. Cheek bubbling as she talked about the new iteration of her product (now called Cheekd, sans apostrophe), which celebrated its launch, appropriately, on Valentine’s Day though we spoke to her. The application is made as a means to fix missed connections for smartphone-addicted singles, whom might spend therefore time that is much down at their screens asian dating, “the passion for their life could walk right past them,” Ms. Cheek said. “It prompts individuals to focus on what’s occurring into the real life.”

The software delivers users alerts when other suitable Cheekd users are in just a radius that is 30-foot of.

“There’s a guy that is hot the finish regarding the club, and you’ll perhaps perhaps not know he’s there,” she proceeded. “You look down at your phone, and see Jack N. is 30 legs away from you.”

The application additionally keeps a summary of every prospective match you pass throughout the day. Perhaps you’ll discover there’s a precious guy with who you’ve ridden the subway a lot of times on route into work, but whom you’ve never ever noticed ended up being here.

“The next early early early morning, you’ll see one another once more, plus it’s likely to force you to definitely keep in touch with one another,” Ms. Cheek stated. “I think it is likely to be just a little embarrassing, but at the least you’ve type of already said hello.”

And here’s the super cool component: because Cheekd makes use of Bluetooth, it does not need an web connection to work. This means it really works in places like airplanes and subways, where connections that are missed to happen with greater regularity.

First and foremost, the Cheekd that is new leaves the flaws the Sharks pointed away in her old software.

“It’s using the awkwardness away from sliding individuals who card,” she said. “Sometimes it absolutely was hard in my situation to complete, and it also had been my company.”

Cheekd, re-invented. (picture: iTunes)

But bouncing right straight back from rejection—on nationwide TV, no less—wasn’t constantly easy. After Shark Tank, Ms. Cheek stated she felt an over-all “gloom” over her company. To maneuver ahead, she discovered a start up business partner, Roger Chinchilla, whom purchased down her old lovers and it is now an equity shareholder. She also found help in special Shark Tank Twitter groups—groups where entry is just provided to individuals who’ve appeared from the show. Users share feedback, resources which help one another promote their organizations.

The next actions for Ms. Cheek? Accumulating Cheekd’s user base, and bringing on investors who are able to offer advertising bucks. She’s currently fantasizing about an advertisement campaign for brand new York’s L Train.

Is Ms. Cheek stressed, we asked, that investors are likely to shy far from her item, having seen exactly how poorly it initially fared on Shark Tank? She stated she’s “not worried about this for an extra.”

“I think investors fundamentally purchase people,” Ms. Cheek stated. “If they understand how difficult we worked as of this the very first time, they’re likely to understand how difficult I’ll focus on this the 2nd time.”

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